The latest news from Beacons Products.
Multimat expands into North American marketPosted: 02/07/2008
We are delighted to announce our expansion into the North American market having signed a contract with ProForce Equipment, Inc giving them exclusive rights to sell Multimat products in the USA and Canada for the next three years.
ProForce is initially stocking models from the Adventure, 'all seasons' and Expedition ranges of self-inflating mattresses and the Cushion/Pillow. The range are being marketed as "self-inflating sleeping mats for the military professional" to target the huge military-oriented American market where more self-inflating mats are sold each year then in the whole of Europe.
The Adventure range was initially made to the specification of the Ministry of Defence and used by the British Army. New Superlite versions based on the same designs were launched this year alongside the '3 seasons' range. Mats from the Expedition range are regularly used by teams in extreme conditions including last year's Caudwell Xtreme Everest expedition.
ProForce Equipment, Inc is a Miami based company specialising in the import and distribution of military and outdoor equipment to military personnel, campers and backpackers through a nationwide network of dealers and distributors. A website, www.multimatusa.com has already been set up to help sell their new product range.
Adriam Stammers, managing director of Multimat said: "ProForce has wanted to stock our products for some time because of their unrivalled quality. They are made to exacting standards from the best materials available.
"ProForce will have exclusive rights to sell in North America and will also be selling in Mexico. It's another step forward for Multimat having already established our reputation in the UK for the best quality at the best prices."
