Company news
Multimat in the USA
7th February 2008 by Multimat
The Multimat USA range includes models from the All Seasons, Adventure, Superlite and Expedition ranges of self-inflating mats and the Cushion Pillow and Superlite Pillow. The range are being marketed as "self-inflating sleeping mats for the military professional" to target the huge military-oriented American market where more self-inflating mats are sold each year than in the whole of Europe.
The Adventure range was initially made to the specification of the Ministry of Defence and used by the British Army. The Superlite versions based on the same designs were launched this year alongside the 3 seasons range. Mats from the Expedition range are regularly used by teams in extreme conditions including last year's Caudwell Xtreme Everest expedition.
ProForce Equipment, Inc is a Miami based company specialising in the import and distribution of military and outdoor equipment to military personnel, campers and backpackers through a nationwide network of dealers and distributors. A website, www.multimatusa.com has already been set up to help sell their new product range.
Adriam Stammers, managing director of Multimat said:
"ProForce has wanted to stock our products for some time because of their unrivaled quality. They are made to exacting standards from the best materials available.
"ProForce will have exclusive rights to sell in North America and will also be selling in Mexico. It's another step forward for Multimat having already established our reputation in the UK for the best quality at the best prices."
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